Fur means authenticity and natural heritage. No two furs are ever the same. And fur itself cannot be replicated. Fur provides the designer with a fabric that is visually stunning, opulent, beautiful, soft, gentle, transformable and, by its nature, inspirational. In short, fur is the ultimate in luxury.
Appreciation of the beautiful and precious is a basic human instinct. In medieval times, by ancient law, fur was so special that only the privileged few – kings, queens and the nobility – could wear it. The desire for fur, at once the pinnacle of ceremonial and functional style, prevailed for generations in many cultures.
Fur remains one of the most luxurious fabrics around, designers and consumers love it. Choosing a fur is an emotional experience; a fur will always make the wearer always feel and look special. A fur will last a long, long time, it is the opposite of throw-away fashion. A fur is not only worn with pride, it is created with pride and care at every stage of its production.