International filmmaker and Director, Roman Polanski has teamed up with Italian fashion house Prada to release a short film 'A Therapy' at this week's Cannes Film Festival. The films stars an exquisite lavender mink and fox trimmed fur coat, Sir Ben Kingsley and Helena Bonham-Carter.
Bonham Carter, co-ordinated in red and purple skirt, blouse and black heels visits her Central Park psychiatrist, played by Kingsley and recalls a bad dream at length.
Her sensual fur coat captivates him, handing upon the coat stand and he cannot take his eyes of it. The magic and unique experience of wearing fur is aroused in him as he touches, smells and puts it on. Then comes the tagline " Prada Suits Everyone'.
So far over 190,000 people have viewed 'A Therapy', which highlights the innovative ways that fashion houses are using new media to promote their brand.