Label Me 2009
When interviewed by Vogue US's editorial team about the importance of labelling fur fashion. Oscar de la Renta, for said, “Buying Origin Assured furs removes a lot of questions for a customer. It allows her buy fur with confidence”.
The four page campaign created in association with Vogue US and shot in New York by leading International photographer, Raymond Meier, appeared in print, in the September and October editions of Vogue magazine in eleven countries. IFTF is increasing its online presence by working with Style.com for the first time this year. The images featured heavily on Vogue’s fashion site Style.com for six months between September 2009 and March 2010.View spread
FACES OF THE CAMPAIGN
Raymond Meier - Photographer
Raymond Meier was born in Switzerland in 1957. He began his photography career in 1972 with an apprenticeship at the Zurich Art School. At the age of twenty he opened his own studio in Zurich where he focused primarily on industrial and corporate photography. His work evolved to include portraiture, advertising, and ultimately fashion. In 1986 he moved to New York City to concentrate on still life and fashion. Since then he has come to be recognized as one of the leading photographers in his field. Today, in addition to his advertising work, he is a contributing photographer to American and International editions of VOGUE and T:THE NEW YORK TIMES STYLE MAGAZINE.
Karl Lagerfeld - Fashion Designer
Julia Dunstall - Model