I know where I'm from 2010
Was shot around Brick Lane in London in May 2010. The team consisted of Wallpaper* favourite photographer Jason Tozer and Stylist Katy Ingram. The whole theme of the campaign was to put about attitude and confidence. The images reinforce the written words of the campaign with bold stances and set in an edgy urban surroundings.
The team behind the shoot and video spent the day on set and working with the models right from the time they arrived that morning until midnight when the final shots were in the can.
The featured furs were sourced from the autumn/winter collections of Jean Paul Gaultier, Gaspard Yukievich, Zac Posen and Roberto Cavalli. The Gaspard Yurkievich ombred mink coat was achingly on trend for that season. His team in Paris were delighted that his garment was included in the shoot. Zac Posen’s US team paired up the purple fox jacket with a light reflected skirt which was also part of Zac’s A/W collection.
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FACES OF THE CAMPAIGN
Christoph Kushnig
Christoph is a director, writer, producer, editor and conceptualist. A graduate of the University of Applied Sciences in Salzburg, he has directed acclaimed shorts, music videos and commercials, and has also written screenplays for his own films and for an award-winning Austrian web series. He is a Fulbright scholar, HFPAA, NBR student grant recipient, and a 2012 MFA candidate at Columbia University. Christoph's shorts have won numerous awards and have screened at dozens of film festivals worldwide. While his films explore the dark side of the human psyche, combining a uniquely sensitive and highly visual approach, his commercial work is frequently marked by a light touch & often comedic sensibility. He resides in New York and Vienna. For freelance or other assignments and projects, contact Christoph at: www.christophkuschnig.com
Jason Tozer
