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Italian Fashion Designer, Samantha De Reviziis turned her passion for fur into a successful second career as a professional blogger with ‘We Love Fur’. As ‘Lady Fur’, Samantha is the first independent fur blogger on the web and is involved in a number of on and offline fashion projects and collaborations with online magazines.
A tuned radar for current fashion trends teamed up with her Italian style-roots, Samantha is also working as an established fashion designer and is due to launch her very own fashion collection ‘Lady Granny’. Another ambition: her own ‘We Love Fur’ – office in Monte Carlo!
My key influences are the materials, sensations, colours, and all kind of forms and structures. I also draw my inspiration from people: what people are wearing, for example: vintage, in movies, in music, in culture,... There are many things which influence my mind and my way of seeing things for example at the moment I'm influenced by Japan style.
Since I was little I have imagined changing, modifying and making beautiful dresses, fashion and even home accessories. I have always had a lot of imagination, idea, inventiveness and many dreams!
When I saw and touched a fabric I could see the dress already finished in my mind. Then, one day I decided to create a dress for a special party and I realized that I wanted to became a good fashion designer. Slowly but surely I’m getting there: around January I will launch my new personal women's and men's collection: the brand is “LadyGranny” and will be presented during Pitti Fashion Fair in Florence.
I was born in the word of fur. When I was very young I played a game with my granny, I had to recognize the type of fur with my eyes closed but I only really understood that the fur world is in my heart when I attended a sorting course at Kopenhagen Fur Auction House.
I love working with fur because it is the most ductile material in the world and I can fully express my creativity. When I wear fur I feel unique and beautiful. For the moment I'm working for Carlo Ramello furrier and when we create a collection I could stay in the laboratory for 24 hours consecutively!
I love fur!
Welcome to WeAreFur.com - the new website from the International Fur Federation and the worldwide fur trade. We're passionate about collecting together everything this exciting and diverse trade means, from fur fashion to fur farming through to the sustainabilty of the fur trade. We hope you enjoy as much as we've enjoyed bringing this new website to you. We Are Fur.
There are many myths surrounding the fur trade, so we have come up with “mythbusters” infographics, to help answer some of the most common questions about the industry and how it works.
Fur Futures helps to support and encourage young people working with fur. We are able to give them an extensive global network of connections to utilise, exposure at global conferences and trade fairs and financial support for training and travel expenses. Click to see how you can get involved.