IFTF takes swift and robust action against misinformation about the trade, and ensures consumers have more access to factual information.
Assistance is provided to members and the fur trade generally during times of difficulty. Through the rapid response unit and ongoing member training, the IFTF is on hand to provide urgent help and advice when needed.
IFTF, directly and through its members, serves as a media resource on the fur industry and fur fashion.
Through traditional and new media channels, the latest fur news and trends is available to everyone who is interested in fur. The website wearefur.com provides information about fur and the industry, and enables visitors to interact with the IFTF. A vibrant social media profile ensures a strong share of voice amongst the online communities for fur. Having an active presence on various social media channels allows the fur trade to share its stories and be a positive part of the online conversation about fur.
Welfare is at the heart of everything the fur trade does. The IFTF is dedicated to continued high standards of care and welfare for fur animals and supports scientific research in this area. The IFTF promotes strict codes of practice that meet or exceed established and accepted standards for animal welfare for both wild and farmed fur. The international fur trade does not trade in endangered species.
The IFTF is committed to the conservation of fur animals and their habitat and works in co-operation with international conservation bodies. The IFTF has been a full voting member of the International Union of Conservation of Nature (IUCN) since 1985 and has supported the Convention on International Trade in Endangered Species (CITES) since 1973.
Fur is a natural product that comes from sustainable sources. A fur garment is long lasting and is the opposite of ‘throw-away’ fashion. However, the fur industry is not complacent, and as responsible corporate citizens the trade is looking at everything it does to find ways to reduce its environmental impact.
The IFTF has commissioned a Life Cycle Analysis study, to assess the environmental impact of a natural fur product compared to an artificially created product.
The International Fur Dressers’ and Dyers’ Association (IFDDA), which the IFTF works with, encourages socially responsible behaviour and care for the environment from fur dressers and dyers.
Promote innovation and high standards - global social responsibility
The IFTF is embarking on a global social responsibility programme that will enhance investment in animal welfare research, monitor welfare standards and employment conditions, and align environmental standards. Data collection and research programmes are also underway to enhance the fur trade’s commitment to transparency. It is also building on existing, and developing new, relationships with NGOs and developing lateral relationships with related trade bodies.