Oliver Yeates, Author at We Are Fur

Fur epitomises the crossover between fashion and function

August 16, 2017

The recent Louis Vuitton X Supreme collaboration, as well as the infamous ‘Balenciaga IKEA’ bag (featured below), is an example of fashion re-contextualising the everyday and the ‘street’ with couture execution. Both come with hefty price tags, but they also share the goal of proving that fashion can be aesthetically accessible to all, and that the gap between high and low styles can be bridged. Source: Evening Standard Inuit Family: Image Source Fur should be thought of in the same way: it is not a...

Fur is flexing its muscles again and proving its worth in modern menswear

August 9, 2017

Rewind to the end of the eighteenth century and you’ll come across a historical phenomenon known as the Great Male Renunciation. This saw menswear turn its back to brilliant and refined forms, leaving the fashion of adornment and beauty to women’s wear. The post-Renunciation era of style that we live in has made it difficult for fur to keep a popular hold of men’s fashion in the same way that it has of women’s. In 2015, only 5% of fur clothing sold in the US...

Celebrities believe in the beauty of fur more than flashy PR campaigns

August 1, 2017

Clutching a baby kangaroo and wearing a faux-fur coat, the world’s highest paid supermodel Gisele Bündchen will appear on the cover of next month’s Vogue Paris. The edition is dedicated to eco fashion and promoting fake fur. That’s right, the magazine that put Luna Bijl in Gucci’s pink fox fur on last August’s cover is going faux. The publicity will no doubt inject a bit of much-needed glamour into the anti-fur effort. But in this case, glamour means something very different from an accurate message...

Viewers turn a blind eye to fur in fiction when it’s fashionable

July 26, 2017

If Game of Thrones’ Jon Snow knows anything, it’s that winter is coming. He’s got an impressive wardrobe of fur cloaks, coats and garments to prove it, and isn’t the only one to have flashed a striking piece of fur from time to time on our screens. Some of our favourite characters in television and film have been wrapping up for years, ranging from Miranda Priestly’s knee-length red fur coat in The Devil Wears Prada, to the knit fur wrap Carrie Bradshaw wears in Sex...