Silvia Venturini Fendi, current third generation creative director of accessories and menswear, says,
“We are nearly ninety, we are very traditional, but we have a great sense of humor.”
Since 1965, Karl Lagerfeld has been creative director for fur and ready-to-wear, transcending his unique aesthetic for the brand.
The book is separated into five sections, defining different elements of the couture brand. These five chapters include, “Rome: Eternal Inspirations,”; “Creativity: experimentation and innovation,”; “Femininity: a fashionable force,“; “Yesterday, today and tomorrow,”; and “A family affair.”
“What we think clearly emerges is that there is a fil rouge running trough our history — Fendi has always been rooted in an idea of pure, sometimes exaggerated luxury, but always filtered through a playful, irreverent lens.”
– said Fendi president and chief executive officer Pietro Beccari.
Written by Carlo Ducci and Lella Scalia | 11 x 14 in – 28 x 35 cm | 260 pages | 150 illustrations | hardcover in luxury slipcase | ISBN: 9781614284727 | $195 – £ 130
View the Assouline catalogue on issuu at: Assouline Publication Catalogue 2015
Pre-Order for purchase in June on the Assouline Website