fashion designers Archives • We Are Fur

Future designers have a key role in shaping what the future of fashion will look like; students reveal their thoughts and feelings on natural fur…

April 30, 2019

On the 9th of April, the BFTA (British Fur Trade Association) hosted their competition one-day workshop for fashion design students from universities all over the UK. The BFTA Annual Design Competition is one of the key parts of their University Outreach Programme, and the aim of their competition is to encourage students to be innovative in design, and to explore the exciting and creative possibilities that fur gives to design, as well as learn about fur and how it’s produced. Participants are asked to create...

Here come the girls: Setting example

May 18, 2018

“Setting a good example is a far better way to spread ideals than through force of arms.” – Ron Paul My visit to Kopenhagen Fur Studio a few months ago left me with a feeling of contentment. Not only because of the beautiful surroundings and work this talent hub has gifted the fur industry with but also because this Guru noticed that, in the heart of it, a big group of women are directing, promoting and supporting the creation of outstanding work. Catja is in...

The Fur Guru interviews Remix finalist Nicolas Lecourt Mansion

November 30, 2017

“The goal is to make your voice really loud”. – Nicolas Lecourt Mansion Dearest readers! The Fur Guru is back from the French capital and she has so much material to share with you that she's trying to get organised really quickly in order to attempt to make you feel and enjoy all the amazing and beautiful things she found in it in her following posts. Oh yes! From delicious, heart-warming food and wine in cozy little corners in Montmatre to exhuberant beauty from the...

Sustainable design: When words are no longer enough

October 20, 2017

“Buy less, choose well”. – Vivienne Westwood The Fur Guru is going on holidays (Yaaaas!). And in her research of exotic lands to be discovered she bumped into an article entitled “Sustainability just got sexy”… sexy? I would call it fundamental or a matter of urgency but I guess this approach didn’t fit with the promise of the writer to find the trendiest paradise for the millennial market. Images of stylish escapes in the “greenest” hotels filled me with envy (quite frankly) but also with...

The magic of the quotidian with Wang Yutao

August 18, 2017

“Discovery consists of looking at the same thing as everyone else and thinking something different.” – Albert Szent- Gyorgy Not that long ago, the Fur Guru heard of this man: a designer that finds inspiration in the ordinary life and with it, re-invents the world around him and creates a much better place to be. He relies on human introspection, heritage, simplicity, nature, peace and enjoyment. All this without forgetting the purpose of fashion: understand what people really need. His name? Wang Yutao. This lover...

Argentina: The Beautiful Fight for the Future.

April 4, 2017

“The tango is a direct expression of something that poets have often tried to state in words: the belief that a fight may be a celebration.” – Jorge Luis Borges. I have always had a secret curiosity about Argentina. I find their people quite different to the rest of Latin America (in looks and in attitude). Sometimes European trades appear in them but still, they are charged with a fiery and bellicose spirit that comes only from those countries that have had to fight...