Ólöf Sigríður Jóhannsdóttir Archives • We Are Fur

Home away from home

October 6, 2017

“Perhaps home is not a place but simply an irrevocable condition”. – James Baldwin, , Giovanni’s Room People, please let the Guru know if she’s going crazy or is it just her fixation for beautiful things that make her want to just grow roots and stay forever in one place? Because that’s precisely what happened to her when visiting Saga Furs Design Centre. This place just invites you to unpack and choose in which of its cosy rooms you want to stay… to live forever!...

The Fur Guru: REMIX 2017 Show (Part 2)

March 6, 2017

“Creativity takes courage.” Henry Matisse. Buongiorno my dear followers! Yes, in case you didn’t notice, I’m still in my Italian mood. Lets not lose the momentum people! I told you last week there were still great things to come. So, I thought I would continue talking a little bit more about the rest of the highly creative group that accompanied the Fur Guru in her travels in Milan’s Fashion Week. Ladies first… Ólöf is the typical Icelander: relaxed, happy and cool (I wish you could...

The Fur Guru: REMIX 2017 FINALISTS: An All- Star Team

February 3, 2017

“Got it from the top, it's nothing you can stop Lord, you know they made a fine connection.” —They Love Each Other, Grateful Dead I have always thought that a connection is a difficult thing to find. You have to be extremely lucky to find a person or a group of people in the same place and time that gets you immediately. No explanation required; in the moment you are together, amazing stuff happens. It was while watching a Grateful Dead documentary that I...