PETA Archives • We Are Fur

When the public opinion becomes more important than ethics: The truth behind activist’s publicity stunts

March 20, 2019

We live in a time where fake news and click baits are overtaking the media, where it misleads people for one’s own benefit, and because of this, it is becoming harder and harder to distinguish whether a subject is legit or a hoax. Information is coming out fast, so fast that no one has the time or intention to double check nor to analyze its truth, as nowadays jumping to conclusions is easier than checking the source of a specific story. Headline-grabbing tactics usually involve...

Celebrities believe in the beauty of fur more than flashy PR campaigns

August 1, 2017

Clutching a baby kangaroo and wearing a faux-fur coat, the world’s highest paid supermodel Gisele Bündchen will appear on the cover of next month’s Vogue Paris. The edition is dedicated to eco fashion and promoting fake fur. That’s right, the magazine that put Luna Bijl in Gucci’s pink fox fur on last August’s cover is going faux. The publicity will no doubt inject a bit of much-needed glamour into the anti-fur effort. But in this case, glamour means something very different from an accurate message...

What’s Up, Canada Goose?

December 12, 2016

Attention shoppers! Don't mind that violent extremist to your left threatening everyone in the store. The latest tactic from animal rights activists equates the use of coyote to dog fur. "STOP WEARING THAT DOG!" They scream. The protests started with the opening of the brick and mortar store in SoHo, New York City in November 2016. I saw footage online with activists inside the stores picketing sales of coats to customers. How illegal is that? Please don't harass me at the register. Canada Goose rightfully...

PETA really crosses a line – yet again.

December 7, 2016

I THOUGHT I was immune to the increasingly amateur and bizarrely comical PR stunts by PETA as they try to coerce us all into following their obsessive agenda of hate and intolerance. I really did. After all, there's only so many times you can laugh at the same joke. But PETA always manages to tell the same joke in an even dafter way every time they try to climb on the stage. And like a bad musical hall comic, they think if they shout loud...