“Fashion is the armour to survive the reality of everyday life.”
– ― Bill Cunningham.
Morning my darlings! This Guru is full of excitement as the shooting and filming for FUR NOW 2017/18 Campaign is approaching quickly. Everyone is excited just to look at the pieces that so many of our members have generously sent from all around the world to be showcased.
I wish my eyes could take pictures of the detail, the vibrant colours and patterns… Every single one of them reflects a different story, talks about a different country and represents proudly our trade.
The purpose of this campaign is also to reflect the latest fur trends and designers on the ready-to-wear and catwalk arena. The range goes from daily wearable pieces to the most sophisticated (either in design or in technique… or both). And the list of furs appears to be endless: fox, mink, seal, swakara and wild fur among others. There is something for everyone!
You know the Guru, she’s very generous with her pictures (and she loves to share the love) but, this time, she will only be showing a few details of some of the pieces. Just to give you a taste of what is coming.
Stay tuned, this campaign promises to be an exciting one and to be a massive platform to prove that fur in fashion is more alive than ever.
P.S. Next week, the Guru will be talking about the trends and topics that will matter to all of us in the coming month. She’ll be listening to some “big shots” from the marketing and fashion industry talking about these topics and she promises to pass on the message to you all. Get ready!
The Fur Guru