In its 2014 Sustainability Report, fashion brand Hugo Boss said that it was planning to stop using farmed fur in its collections from Autumn/Winter 2016 onwards. According to Bernd Keller at the company, its sustainable corporate strategy should take precedence over the “fast and simple route to success”. Like many companies, it has realised that global consumers are demanding a more sustainable approach to business. I completely agree that sustainability should take precedence over short-term corporate goals and applaud Hugo Boss for thinking that way,...
