March 2016 • We Are Fur

Shoes Fur The Right Fit

March 30, 2016

Fur Shoes The right footwear can make or break any outfit. There are so many questions that rush through your head without a definitive answer like how do you dress up a casual look? How do you safely add colour and prints to a monochromatic look? Questions such as these and so many other reasons gives the impression that shoes are the foundation of any style. In some instances they are the beginning and the ending of a look. The recent AW 16 runways certainly...

Gucci’s Ad Campaign Features Fur Loafers

March 30, 2016

Gucci Ad Campaign While Alessandro Michele’s printed suits and gowns were certainly a highlight of Gucci’s spring 2016 campaign, the ad’s most delightful element was easily the peacocks he hired to commingle with the models. With a new campaign season rolling around, you might wonder how Michele could possibly top that, or at least evolve it. Well, the answer to this was obviously to include fashion flamingos. For its pre-fall ads, Gucci wrangled a flock of the birds around its scene that was presenting its...

Fur Takes Centre Stage Across RTW AW 16

March 15, 2016

Fur Fashion Fur and shearling made their mark across all four leading AW16 fashion weeks, with an estimated 70% of collections featuring the natural material overall. Considering that fur was also hugely prominent during the menswear AW16 collections earlier in the year, it is clear that both designers and consumers are enjoying using and wearing natural materials in greater numbers. From the eye-catching coats of BCBGMAXAZRIA and Michael Kors, to the subtle craftsmanship from Carolina Herrera, New York Fashion Week saw 91 of 156 designers...

Fur is trending in street style

March 3, 2016

Fur Street Style Trendsetters around the globe seem to be embracing fur on the streets. From fluffy fur coats in a rainbow of colours to fur stoles in a variety of styles to the more simple fur collars on coats and jackets, street style is beaming with diversity. Fur coats and jackets are being teamed up with jeans, skirts and dresses - versatility at its best, you’re not limited in any way when you opt for furry outwear. In fact statement outerwear is a trend you...

Fashion week hits Paris

March 3, 2016

Paris Fur Fashion As Paris Fashion Week kicks off we take a look at some of the collections and pick out a few of our favourites. It seems fur is being used in a variety of ways, adding grace, glamour and fun to a number of garments. Anne Sofie Madsen The Anne Sofie Madsen collection portrayed a woman that is streetwise and ladylike, boyish and feminine all at the same time. Stemming from designs that spanned between fanciful fun and a thoughtful intricacy. Rochas The Rochas collection...

Milan Fashion Week comes to an end

March 1, 2016

Fur: Milan Fashion Week As Milan Fashion Week comes to an end, we have a round up of some of our favourite designs. Collections varied from military themes to urban themes and to the more elegant and classy. Milan has showed us some great garments, a lot of which used fur in innovative ways. Ermanno Scervino The Ermanno Scervino collection took a new turn this year with its masculine elements, resulting in a modern and sleek feel. Military style coats were embellished with fur and colour...