November 2020 • We Are Fur

Fur industry bouncing back: bullish about Asia, market, and 2021

November 20, 2020

The leader of the global fur industry has announced the bullish prospects for fur in 2021, called for clarity from the Danish Government on the ongoing mink situation, and affirmed the place of natural sustainable fashion in a post-COVID world.Mark Oaten, CEO, International Fur Federation, hit back at suggestions natural sustainable fur was going anywhere but up: "Actions speak louder than words: there are already strong signs that sales are robust in Asia and early indications show mink prices have increased by up to 30%....

Statement on the culling of all mink farms in Denmark from FUR EUROPE

November 9, 2020

The government in Denmark has made a decision they did not want to, but public safety must come first. Now the Danish authorities must release their research for scrutiny amongst international scientists. The Danish mink production is allowed to continue in the future, but no decisions have yet been made by the mink farmers, who are still in shock over seeing their livelihood being taken away from them. The culling decisions in Denmark and the Netherlands rest on many farms being located close together, and...

Spring Summer 2021 Review

November 6, 2020

2020 has been an unprecedented year with the effects of Covid-19 rippling around the world and disrupting every industry - including fashion. While the fashion industry since March has done well to move so quickly to the digital space with online fashion shows and presentations, Spring/Summer 2021 this last month bought with it some normality. Notably; a return of fashion weeks. Fashion weeks have long served as a showcasing of creativity and technological innovation, and judging by the fur looks seen on the runway this...