January 2021 • We Are Fur

The global fur trade relies on China. Is the mood shifting?

January 27, 2021

According to Vogue Business, "For those luxury brands that are continuing to use fur, the focus is on China, the country most important to the $22 billion worldwide fur trade. A survey of 400 high-income Chinese residents, predominantly Vogue and GQ readers, by Vogue Business and market research group Dynata, shows that demand for fur in China is likely to remain robust for now" Vogue Business state, "Falling prices for European fur may be to the benefit of companies targeting the Chinese market. Sofya Bakhta, China market analyst at Daxue Consulting,...

Future of Fur – Vogue Italia

January 19, 2021

An article debuting Furmark will be featured in the upcoming February issue of Vogue Italia. Produced in collaboration with AIP and with support from IFF, this article is one of the first steps in communicating the Furmark program and message. The article features a series of bold statements, including: “The fur sector has decided to sake clarity with Furmark, a new international certification for natural furs, which debuts in 2021, and which provides guidelines for a purchase in complete safety, as explained by the International...

Finnish Fur Press Release – Coronavirus Vaccine

January 13, 2021

Finnish Fur Breeders’ Association – FIFUR 12.1.2021 Press release The fur industry is developing a corona vaccine for mink and Finnraccoon with a research group at the University of Helsinki The Finnish Fur Breeders' Association FIFUR and researchers at the University of Helsinki are developing a corona vaccine for mink and Finnraccoon. The goal is to have a vaccine that protects farm animals against covid-19 as soon as possible for widespread use and distribution. "The SARS-CoV-2 virus, which causes the Covid-19 disease, is not just...