September 1, 2021
AS SEEN ON WWD: "The IFF said the new, QR-coded swing tags, which map the history of a fur garment, will be a 'game changer.'" The IFF has worked closely with LVMH and Kering on the development of the Furmark label. LONDON — Every fur has a tale to tell and now consumers will be able to learn the story of the items they’re purchasing via the new Furmark traceability tag, which begins rolling out this week to coincide with the arrival of the fall 2021 collections....