January 2016 • We Are Fur

Fur Futures Christmas Campaign Winner Christina Liana

January 28, 2016

The International Fur Federation held a Christmas campaign competition for Fur Futures members at the end of 2015 with a trip to Milan as the prize. Christina Liana from Greece won the competition and expressed to us her excitement "I am overwhelmed and astonished with this brilliant news." Christina Liana carries knowledge in both the scientific and design sector of fur. She comes from a family who have been in the fur Industry since 1920. As well as having her own fur accessories collection Christina...

Men Embrace Fur

January 28, 2016

Men's Fur Trends 2016 CEO Mark Oaten speaks of Men's fur trends 2016; "Admittedly the more whimsical animal prints and full fur garments might raise a few eyebrows, but all in all, more and more men are comfortable wearing fur, and it's a trend you can't ignore.” With an estimated 63% of designers incorporating fur into their AW16/17 menswear collections, it is clear that fur is the big trend for 2016. The designers embraced this trend and successfully portrayed that fur is not only for...

Hong Kong Displays Exciting Future for Fur

January 22, 2016

The Hong Kong Fur Federation (HKFF) presented its annual Fur Design competition presenting the opportunity for young, talented designers to get a first glimpse on what the future may hold for them in the fashion industry. A huge total of 486 submissions were made for the competition, yet the list had to be reduced to just 30 entries to compete for several honours including the “Best Sketch Award” and the “Commercial Award”. The influx of entries has certainly supported the increase in popularity for both...

Fur fashion is trending

January 19, 2016

Fur in Menswear Amongst a number of trends this season, fur is shining through. Amongst an array of trends selected by Vogue Italy from the 16/17 pre collections, Fur was described as the ‘real star of the season’! Fur in menswear has been trending on the catwalk and is being used in a number of ways. From small patches to full fledged fur coats, the fashion trend seems to be increasing and becoming more and more popular. Below are some images that we have captured...