February 2018 • We Are Fur

Fur Futures Profile – Aigul Asadulina

February 22, 2018

The Fur Futures program this past year has helped support a number of design students on creating garments for the upcoming REMIX 2018 Design Competition. Aigul Asadulina from Russia wanted to continue her work with fur after featuring in last years Kopenhagen Fur's Imagine Talents. Some may be aware that Aigul also took part in the 2017 REMIX. With some incredible opportunities already under her belt, the talented Russian still wanted to see where she can be inspired next in working with fur. The...

Real vs. Plastic: Is natural fur “sustainable?”

February 16, 2018

Mark Oaten talks to WWD about the sustainability of fur and misconceptions about the fur industry.

REMIX 2018: For the love of nature

February 16, 2018

“Nature always wears the colours of the spirit.” – Ralph Waldo Emerson Hola! (little wave) I have been busy putting together images and words about this year’s REMIX finalists (Whoop whoop!). Using nature as their source of inspiration, these ten talented crafters and thinkers bring to the catwalk their vision of how fur and fashion can be used as tools to make a positive difference to the world, with a specific focus on preservation of the natural environment, sustainability and giving back to communities that...

Zorannah – FUR NOW

February 6, 2018

Over the past couple of months, we have shared a number of fashion bloggers who have showed off their collection of furs. This week we wrap up warm with blogger Zorannah Jovanovic who takes us to Serbia where she also shares her views on our FUR NOW campaign. Good morning guys! Last week I was in Belgrade for 3 days to finish something and I was with my photographer Marija so we decided to take outfit photos - blast from the past....

We’ll always have Paris

February 2, 2018

“Paris is narcotic for a man alone, a never-ending labyrinth where the anxiety of freedom is relieved”. – Federico Castigliano This is my last day in Paris. I have always had a bit of reservation towards this city. I lived here for a while and, apparently (as I discovered then in one of my French classes), people from my country have a “very strong accent” to master the sensual phonetics of the language in an urban way. My over-cautious and self-conscious approach to the language...

Fur industry says “it’s time to call out the fake news about fake fur”

February 1, 2018

The international fur industry is launching a global campaign to highlight the colossal environmental damage caused by plastic based fake fur. Fake fur is often pushed by animal activist groups as the ethical alternative to real fur. But in a hard hitting campaign across all continents, the fur trade says, “It’s time to call out the fake news about fake fur”. The industry has produced a video which shows the destructive nature of fake fur and is being circulated worldwide, in China, Japan, Taiwan,...