February 2020 • We Are Fur

2020 and Beyond

February 28, 2020

With a new year and new decade, comes new trends, in both fashion and society. 2019 saw a resurgence of new denim fits, an explosion in athleisure and nautical themes making waves. But trends spilled over the runway and into the streets as we saw climate activists campaigning for ethical and sustainable industries, the second biggest target for protesters being fashion. So, as we look ahead to a new year and new decade in fashion and society more general, what trends can we expect to...

IFF’s new global certification and traceability scheme, FURMARK!

February 19, 2020

With our sustainability strategy launch underway, what better time to talk about Furmark then now? Answers to questions about what qualifies as a Furmark garment, what happens to fur that isn’t Furmark labelled, who will adopt the scheme, and many more are now on Fur Talks. Listen to better your understanding on IFF’s new global scheme.

IFF Launches Sustainability Strategy – ‘Natural Fur’

February 17, 2020

The global fur industry has launched an ambitious programme and a clear direction of travel for the industry and wider supply chain around animal welfare, environmental protection and for the people and communities that work in the sector as part of its first sustainability strategy. The strategy was launched by the International Fur Federation (IFF), the global body for the fur sector, at an event to coincide with London Fashion Week at the Danish Embassy in London on 17th February. CHIEF EXECUTIVE OF THE IFF,...

All Access – Men’s Fashion Week with Filippo Fiora

February 5, 2020

We catch up with fashion influencer, Filippo Fiora, on what went down during Men’s Fashion Week – from getting ready for the shows, to fun furs and runway favourites – we have it all!