Sustainable Fur

Furmark® is the certification program that provides consumers with the reassurance they need to confidently buy fur.

It’s a world-class, comprehensive certification and traceability program that covers sustainability, animal welfare and the dressing and the dyeing of fur, so when it comes to purchasing the product, you can be reassured that it meets recognised national and international standards.

All certification programs and their protocols are publicly available, science based and approved by independent experts.

By 2020 Furmark® will comprise of:

Welfur: European certification program for fox, mink and finnraccoon

North America Welfare: mink certification programs in America/Canada

Wild Fur programmes covering American and Canadian wild fur

Dressers & Dyers – covering chemicals and the environment

Find out more about Furmark® here.