Natural Fur, the Responsible Choice
Natural fur generates millions of jobs; from farming in rural communities to design and skilled craftsmen in fashion cities across the globe
– Over one million skilled men and women are part of the fur industry today
– Today’s fur retail value equates to over 30 billion USD worldwide
Natural fur is a clean, sustainable fashion material with less impact in landfills and oceans than plastic fur
– It is completely biodegradable
– It is sustainable at every stage of its production
– It lasts for decades if professionally cared for, unlike chemical-based fake fur that ends up in landfill sites often after a single season
– Fur farmed animals eat waste bio-materials, usually remnants from food production (e.g. fish and meat)
– Fur farming waste is turned into useful products such as bio fuels or fertilisers
– Wild fur is recognised as an important aid to wildlife management
– Dressing processes meet the highest environmental standards
The fur sector is responsible and highly regulated with welfare and sustainability at the core of its operations
– Fur farms are highly regulated by both government and industry standards
– The fur trade is developing a global standard called FURMARK which covers the various certification programs including Welfur in Europe, American/ Canadian standards, wild fur and dressing and dying
– These standards are based on the principle of independent science inspection and public reporting
Natural fur is a contemporary material with rich heritage that appeals to designers and consumers of all ages
– Over 64% of the most recent Autumn Winter 2018 catwalks in New York, London, Milan and Paris have shown fur, with brands such as Alexander Wang, Oscar De La Renta, Dolce & Gabbana, Fendi, Moncler, Roberto Cavalli, Balmain, Dior and Valentino amongst others leading the way
– The fur industry hosts a yearly global list of educational and training courses and programs to support the youth fur generation, including summer schools and global competitions such as Imagine Talents and REMIX supported by Vogue Talents
Natural fur the responsible choice
Natural fur is one of the most natural and sustainable materials used in the fashion world.
Fur is eco-friendly at every stage of its production. Unlike plastic alternatives, natural fur:
Is a sustainable resource produced by farms or from a renewable surpass.
Lasts for decades if professionally cared for, unlike chemical base fake fur that ends up in landfill sites often after a single season.
Is completely biodegradable.
Meets the highest environmental standards.
Using fur from the wild helps to maintain sustainable populations of wildlife. Meanwhile, fur from farms utilizes food waste from agriculture.
More and more consumers are now looking for environmentally responsible products.
It’s time we stop faking it with fur.