June 2019 • We Are Fur

MFWM + RESORT 2020 – Fur Wrapped Up

June 25, 2019

It has become progressively known that wearing fur in seasons other than winter has become a growing phenomenon. With so many fur options that brands can explore with in their collections, I have rounded up which brands have shown fur during RESORT 2020 and Milan Fashion Week Men’s Spring/Summer 2020. RESORT 2020: Fendi Resort 2020 has been the first collection designed exclusive of the late Karl Lagerfeld, and as an enormous presence was missing, Silvia Venturini Fendi made sure the runway show delivered. Finding inspiration...

GQ X BFTA: LWFM’S BIG CONVERSATION

June 21, 2019

London Fashion Week Mens not only kicked-off with a bang, but it concluded with one too. On June 10th, the concluding day of London Fashion Week Mens SS20, the British Fur Federation and British GQ hosted a breakfast panel discussion at Claridges hotel, where a panel of distinguished fashion luminaries discussed the rise of natural fur in menswear. And yours truly was amongst the influential fashion audience. Moderated by editor in chief of British GQ Dylan Jones, speakers from all branches of the fashion and...

How fur has surpassed into an all season material. Fur for the summer!

June 18, 2019

Your favourite fur coat may be too much to wear in the sizzling summer weather, but that isn’t an excuse to discard fur altogether from your summer wardrobe until the winter season approaches. Trend is revolutionising, and designers are incorporating fur in ways that makes it centre focus in their spring/summer collections, meaning that consumers, like me and you, can make a fashion statement all year round. It may come as a surprise, but there are in fact numerous ways that you can assertively wear,...

Introducing Fur Talks

June 17, 2019

1. Thomas Salomon interview with Hong Kong Tatler2. Business of Fashion article3. Vogue Italia and International Fur Trade Federation fur masterclass

Fur fashion explored by experts. IFF produces a brand-new fashion campaign.

June 11, 2019

The IFF comes back this year with an exciting and innovating approach to promoting fashionable fur with an environmental conscious! The IFF has recruited a series of external experts to lend their voice to narrate this year’s campaign and to present their own observations and conclusions on both, natural fur as a material as well as the industry. Their views endorse what the industry has been repeating through the past few years; natural fur is the responsible choice and goes as far as concluding that...