August 2019 • We Are Fur

The Truth about Fashion: Fixing Fashion’s Future

August 23, 2019

The fashion industry has always been a hub of innovation, from the invention of the sewing machine to the creation of 3D printed footwear, but what can we expect the future of fashion to look like? The $2.4 trillion fashion sector is a global economic powerhouse of an industry, and its transforming quicker than ever before. But while artificial intelligence is being used to predict trends, augmented and virtual reality create at-home dressing rooms, and robots assist craftspeople in the atelier and models on the...

Scandi Fashion at its best… newcomers Saks Potts & MKDT fur looks lift CPFW.

August 20, 2019

It isn’t be-known that fur has surpassed into more than a winter wardrobe. As usual, fur styles have elevated Copenhagen Fashion Week SS20’s looks into panache, poise and flair. The looks presented were mixed into a combination of vibrant and neutral colours to balance out each silhouette each creating its own distinctiveness and uniqueness to the tale that was being narrated down the runway. Saks Potts, a brand that has skyrocketed into the fashion world, needless to say featured exquisite furs, whilst ‘striving to become Scandinavia’s...

The Truth About Fashion Part 2: Attitude and Attire

August 16, 2019

In part one of The Truth about Fashion, I explored and compared sourcing issues and supply chains of both fast-fashion and luxury fashion brands. And while many brands do what they can to instil trust and confidence in consumers through ever-growing transparent supply chains and ethical and sustainable sourcing, is it all too late? As the public moves towards environmentally conscious consumerism, attitudes towards shopping is changing. More so today than ever before, second hand shopping for pre-loved clothing is becoming more fashionable. However, growing...

Fur Fashion by the Sea

August 14, 2019

Paralia Katerinis, a beautiful seaside settlement, is The Official Fur District of Greece where more than 50 fur fashion brands are located within walking distance of one another making it the favourite resort for travellers who visit Greece with the purpose of buying fur. All fur garments are MADE IN GREECE, manufactured in the city of Kastoria. This blog post is about Paralia Katerinis Furs (https://paralia-katerinis.com/) new project - a platform that was created in March 2019 and promotes the leading fur fashion brands in...

Most talked about trailer ‘Hustlers’, Fur, and J-Lo… how do these three relate?

August 13, 2019

It’s been on the tip of everybody’s tongues, it’s got the strongest female actors on board, 16 million views alone on a single Instagram trailer post from Jennifer Lopez. Hustlers has well and truly arrived and has triggered me into writing a piece (based on the trailer) on the inspiration of the film, and about the fur looks that Jennifer Lopez sports. J-Lo is a huge fur supporter and is renowned for wearing her big furs whether on tour, ‘papped’ on the streets, or on...