May 2017 • We Are Fur

About Werewolves and Guilty Pleasures

May 26, 2017

“Rebellion cannot exist without the feeling that somewhere, in some way, you are justified.” – Albert Camus. There are quite a few things the Fur Guru enjoys but one of the most delightful is to listen about myths and very old stories of how we have justified our “naughty” side throughout history. Personally, since early years, I have been of the naughty bunch: trying new things, questioning my parents when I wasn’t allowed (bless them!) and pushing boundaries were some of my preferred activities in...

Jesus Lorenzo: Some medicine for the gloomy days (and hearts)

May 19, 2017

“Elegance is elimination.” – ― Cristobal Balenciaga. Lately, this Guru has been out and about around London: enjoying the city and all the events that have been occurring and that this fashion and lifestyle lover thought would be relevant to share with you. Today is different, the city is wet and the Guru is a bit run out because of lack of sleep (perks of motherhood) and feels a tiny bit melancholic. To help with the lack of sleep, a good coffee and to help...

People, get ready: FUR NOW Campaign 2017/18

May 12, 2017

“Fashion is the armour to survive the reality of everyday life.” – ― Bill Cunningham. Morning my darlings! This Guru is full of excitement as the shooting and filming for FUR NOW 2017/18 Campaign is approaching quickly. Everyone is excited just to look at the pieces that so many of our members have generously sent from all around the world to be showcased. I wish my eyes could take pictures of the detail, the vibrant colours and patterns… Every single one of them reflects a...

From London With Love

May 5, 2017

“Paris is a woman but London is an independent man puffing his pipe in a pub.” – J.K. Rowling, Harry Potter and the Chamber of Secrets. The arrival of the Craft Week in London has allowed the Guru to enjoy the work of the most emblematic and respected tailors of Savile Row. Anderson & Sheppard has created, together with other tailors and in collaboration with Beaumont Hotel a commissioned, bespoke, capsule wardrobe. Each tailoring house produced an outfit for Jimmy Beaumont, a fictional character invented...

Is Now The Right Time For An Industry As Old As Fashion To Change?

May 2, 2017

It’s time for a catwalk revolution. But why cats? And why are they walking? I want to see a dogdive. A rhinolunge. The catwalk is worn-down, in need of a good scrub. I’m seeing out-of-season clothes being paraded in the same four cities year-in, year-out. This is the high fashion industry. We’re supposed to be innovators, yet we’re stuck in the past. Why are we so averse to change, and what are we doing to disrupt this vehemently archaic system? Things were looking up in...