June 2017 • We Are Fur

Fur Summer Accessories: From Bland to Grand

June 23, 2017

“The Devil is in the details, but so is salvation.” – Hyman G. Rickover Finally! (Yes I know, I know). Here is the awaited list of accessories that have been tempting us to spend that little extra to style our outfit every day this Spring/ Summer season. The Guru has discovered (thanks to all her wonderful Instagram followers) little jewels that will leave you wondering how you have survived the past years without them. Some of them are new designers and some of them are...

IFF CEO Mark Oaten slams the animal activists protest at Michael Kors fashion talk in New York last night

June 22, 2017

"Screaming and yelling animal activists will not stop Michael Kors or his millions of customers from expressing their right to choose what they wear. Freedom of choice is a basic right and I find it shocking that these protestors don’t respect that. Their bullying aggressive and disturbing tactics have no place in a world where there is already too much violence- and certainly not in the fashion world. As Michael Kors said last night "its fashion … life goes on". Current Men’s Fashion weeks in...

Hello Borough Market! We missed you.

June 19, 2017

“Keep calm and carry on.” – ― British Ministry of Information, 1939. You should forgive this Guru, my darling readers. She hasn’t stuck to her promise (very unlike her) of providing you this week with a selection of the most gorgeous fur accessories for the summer. You see, most important matters have happened for the past days, not only in the life of this Guru but, unfortunately in the life of thousands of Londoners. Borough Market’s attack and Grenfell Tower’s fire brought a sad taint...

WelFur: the bridge between responsible farming and fashion

June 19, 2017

Several months after the implementation of the science-based certification programme WelFur started, already 450 mink and fox farms had the first ever WelFur assessment visit. The number is hardly a surprise as 77 % of fur breeders in Europe rushed to sign for at last one visit in 2017 as soon as the implementation was announced. Farmer’s openness to the idea of a certification programme measuring and documenting animal welfare on fur farms is significant. European breeders know that animal welfare on farms is central...

World Fur Trade is booming despite China slowdown

June 19, 2017

(Press Release: London – 5th of June 2017) Driven by resurgent interest from the catwalk (e.g. London AW 17 catwalks showing fur up 8% year on year) the international fur trade has remained strong despite a predicted slow down in the Chinese luxury sector, new figures reveal. Demand from the fashion and interior design sectors continues to drive fur production in Europe and North America with items made from mink, chinchilla and sable more popular than ever. In 2016 there were over 75 million mink...