August 2017 • We Are Fur

About the real, good things in life.

August 25, 2017

“A thing of beauty is a joy forever.” – John Keats, Endymion: A Poetic Romance Last week, the Guru introduced you to Wang Yutao and his refreshing approach to life and fashion. All this love for the small and big things in our daily life existence were so revitalizing and uplifting that she couldn’t get enough. She got you the answers to some of the questions that popped out of her head when looking at Mr Wang’s collections but, more importantly, at his latest work...

(Dis)Gusto: A taste of style from Chiara Giovannini

August 24, 2017

And the sky was watching that superb cadaver Blossom like a flower. So frightful was the stench that you believed You'd faint away upon the grass. The blow-flies were buzzing round that putrid belly, From which came forth black battalions Of maggots, which oozed out like a heavy liquid All along those living tatters. — And yet you will be like this corruption, Like this horrible infection, Star of my eyes, sunlight of my being, You, my angel and my passion! Yes! thus will you...

The magic of the quotidian with Wang Yutao

August 18, 2017

“Discovery consists of looking at the same thing as everyone else and thinking something different.” – Albert Szent- Gyorgy Not that long ago, the Fur Guru heard of this man: a designer that finds inspiration in the ordinary life and with it, re-invents the world around him and creates a much better place to be. He relies on human introspection, heritage, simplicity, nature, peace and enjoyment. All this without forgetting the purpose of fashion: understand what people really need. His name? Wang Yutao. This lover...

Fur epitomises the crossover between fashion and function

August 16, 2017

The recent Louis Vuitton X Supreme collaboration, as well as the infamous ‘Balenciaga IKEA’ bag (featured below), is an example of fashion re-contextualising the everyday and the ‘street’ with couture execution. Both come with hefty price tags, but they also share the goal of proving that fashion can be aesthetically accessible to all, and that the gap between high and low styles can be bridged. Source: Evening Standard Inuit Family: Image Source Fur should be thought of in the same way: it is not a...

Fur Explainer: Possum & Opossum

August 15, 2017

“Possum.” The word and what people mean when they say it has led to a growing confusion in recent years as it has increasingly been mistakenly applied to separate species. By and large there are two different animals people refer to when they use the word. The animal found in Australia and New Zealand which is truly a “possum” is often known as the “Brush-Tailed Possum.” The North American species that is often misnamed is in fact a separate animal entirely called an “opossum,” and...

Fur is flexing its muscles again and proving its worth in modern menswear

August 9, 2017

Rewind to the end of the eighteenth century and you’ll come across a historical phenomenon known as the Great Male Renunciation. This saw menswear turn its back to brilliant and refined forms, leaving the fashion of adornment and beauty to women’s wear. The post-Renunciation era of style that we live in has made it difficult for fur to keep a popular hold of men’s fashion in the same way that it has of women’s. In 2015, only 5% of fur clothing sold in the US...

IFF & Kopenhagen Fur Visit Dressers & Dyers in Asia

August 4, 2017

With sustainability and the demonstration of improving standards both increasingly a focus for the fur industry, it is more important than ever that those driving the agenda have a broad understanding of all levels of the value chain. It was in this context that representatives from IFF and Kopenhagen Fur spent a week this Summer visiting dressers and dyers across Cambodia, Vietnam & China. The delegation included, from Kopenhagen Fur Mr Jesper Uggerhøj (CEO), Mr Soren Valentin (COO) and Mr Thomas Andersen (Head of Dressing)...

Rebecca Bradley’s journals: Loving Green.

August 4, 2017

“The real voyage of discovery consists not in seeking new landscapes, but in having new eyes” – Marcel Proust The Fur Guru loves to travel. It opens doors, pushes you to learn from others and at the same time it makes you discover new things about yourself. It’s just wonderful! It is the Guru’s interest and love for this particular endeavour that has drawn her to one of the most astonishing feeds on Instagram. Rebecca Bradley’s account was (for quite a while) full of...

Celebrities believe in the beauty of fur more than flashy PR campaigns

August 1, 2017

Clutching a baby kangaroo and wearing a faux-fur coat, the world’s highest paid supermodel Gisele Bündchen will appear on the cover of next month’s Vogue Paris. The edition is dedicated to eco fashion and promoting fake fur. That’s right, the magazine that put Luna Bijl in Gucci’s pink fox fur on last August’s cover is going faux. The publicity will no doubt inject a bit of much-needed glamour into the anti-fur effort. But in this case, glamour means something very different from an accurate message...

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