September 2017 • We Are Fur

The journey is on!

September 29, 2017

“I am part of all that I have met”. – Alfred Tennyson, The Complete Poetical Works of Tennyson It is called “the epitome of scandi cool”. And now I believe it. Copenhagen was a revelation as, while researching about it, was bombarded by pictures and blogs talking of this amazing place but only by visiting it you become aware of the real feel of this enchanting city. The Guru believes that the phrase from Anna Sewell in Black Beauty could accurately describe the mood of...

Milan Fashion Week SS18 Round Up

September 28, 2017

It was the fashion capital’s turn to showcase its Spring Summer collections and Milan certainly did not disappoint. The Italian city provided us an exploration of both the past and the future. Here is our quick recap on what you might have missed. Gucci There are few brands out there that can open a fashion week quite like Gucci. Its creative mastermind Alessandro Michele launched the week with a mixture of past and future elements gracing the illuminated purple runway that added an extra pop...

Youth initiatives setting a bright path for the future of fur

September 27, 2017

From animalistic animal rights activists to uninformed celebrity rhetoric, people might assume that the promotion of fur just involves fighting on the defensive. But this is not the case. In fact, the hundreds of years of craftsmanship that have made fur one of the most supreme materials today are not a thing of a past: we are still living in them now. The fur industry is passionate about inspiring the next generation to innovate and create with fur, as demonstrated by a range of initiatives...

Reconstructing and Reinventing in Copenhagen

September 22, 2017

“Rise stronger, reconstruct – Requiem, Lamb of God Apologies for the delay; this Guru has been quite busy. You know she loves to write but before writing everyone needs to know exactly what about. And these past weeks have been eventful… So eventful that she will be forced to split the news by bits. And she will start with the highlight of the month: her visit to Copenhagen. This place is made for the lovers of beauty, of good company, of creativity and innate coolness...

Ex-reality TV star Lucy Watson is in need of a reality check when it comes to fur

September 20, 2017

Lucy Watson made a name for herself by starring on the hit reality TV show Made in Chelsea. Now - years after leaving the show - she has re-taken a position in front of the camera lens, only this time, it’s for an animal rights group named Surge. Heard of them? Neither had we. With a mere eight thousand likes on their Facebook page, Surge claims to approach animal rights activism “through well-orchestrated demonstrations, outreach events, stunts, films and online campaigns with a focus on...

Alexquisite x Saga Furs

September 18, 2017

Alexquisite is the creative brand and brainchild of Greek designer Alexandros Kotoulas. Alexquisite stands for superior quality, handmade leather goods and intelligent design that is tailor-made to the needs and tastes of a contemporary, mobile aesthete. The core principle of Alexquisite’s design ethos is soft design — a design language that blends together practicality and function with intuitive beauty and a playful involvement of all the senses.

Mikkel Ostergaard Schou

September 12, 2017

The Visionaries Denmark: The Furrier “The person that is marked by foresight and imagination.” The crowds often think that visionaries have turned their backs on them. But, in fact, the visionaries have turned their faces to the future in search of better things to come. They share the light with others and teach us how to dream. In this collection, we have had the opportunity to get up close and personal with the crafters, designers and people from the fur trade that continue to innovate...

Morten Ussing launched a new collection with Chinese brand LIU DU

September 7, 2017

On Sep 2nd, 2017, the Chinese fur brand "LIU DU" collaborated with Danish designer Morten Ussing to launch a new collection named Return to true self. The event was held at the Peninsula Beijing Hotel, as an extraordinary landmark, it houses over 30 world famous luxury brands, such as Chanel, Versace, Bulgari, Dolce & Gabbana, and more. The Asian flagship store of LIU DU was also here. Many celebrities were present the event, including Ms. Tao Hong, the famous international actress. Morten Ussing, graduated from...

China promoting high standards in their Dressers and Dyers

September 6, 2017

The China Fur Commission of the China Leather Industry Association (CLIA) has since 2016 been running and promoting a program to improve the practices of fur dressers operating in China and reward those that are at a high level. Fur dressing happens across many countries from Canada to Cambodia, but the largest concentration of fur dressing and dyeing operations is in China along with the biggest retail market, so getting dressing right in China is a massive goal for the industry. The program has the...