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It used to be the case then when it came to fur in fashion, you would think of bulky coats and perhaps the occasional pair of daring earmuffs. Nowadays however, due to the continuing technical and creative innovation of fashion designers, fur is being made increasingly available in a variety of forms.   Of course, you wouldn’t have expected to see big fur pieces in the form of coats or jackets in the recent Spring Summer catwalks. But major brands continued to incorporate the material...
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“Buy less, choose well”. – Vivienne Westwood The Fur Guru is going on holidays (Yaaaas!). And in her research of exotic lands to be discovered she bumped into an article entitled “Sustainability just got sexy”… sexy? I would call it fundamental or a matter of urgency but I guess this approach didn’t fit with the promise of the writer to find the trendiest paradise for the millennial market. Images of stylish escapes in the “greenest” hotels filled me with envy (quite frankly) but also with...
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By International Fur Federation CEO, Mark Oaten Fashion brand Gucci has announced plans to go fur-free from 2018 and will instead be looking into alternatives, including fake plastic fur. Now, I’m the last person to prevent a business or individual from making up their own mind about fur and employing freedom of choice (a stance sadly not shared by the bullies and closed-minded activists of PETA and the like), but I find this move rather mystifying because of the main argument used. Specifically, chief executive...
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“Our lives begin to end the day we become silent about things that matter”. – Martin Luther King, , I have a dream, August 28th, 1963. The Guru believes politics and religion are daring topics. It might be because she comes from an extremely religious family. Or because she has grown up with a strongly political sister who slaps her in the face with weekly reality updates about all sort of social and political misfortunes in the world. Don’t misinterpret the writer of this post;...
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“Perhaps home is not a place but simply an irrevocable condition”. – James Baldwin, , Giovanni’s Room People, please let the Guru know if she’s going crazy or is it just her fixation for beautiful things that make her want to just grow roots and stay forever in one place? Because that’s precisely what happened to her when visiting Saga Furs Design Centre. This place just invites you to unpack and choose in which of its cosy rooms you want to stay… to live forever!...
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The Spring Summer Collection Fashion Weeks has come to a close with Paris signing off in the most Parisian way possible, its elegance and utopian sets certainly gave the fashion week season a send off it truly deserved. We went through the Paris shows to give you our quick round up on the best looks from the French capital and of course the furs that hit the catwalk. Dior Maria Grazia Chiuri crafted a story of female empowerment and youthful eccentricity on the runway addressing...
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