January 2020 • We Are Fur

2020 – A New Decade for Fur. London, Milan, and Paris Fashion Week Men’s.

January 22, 2020

As we’ve entered a new decade, fur has instantly been strutting up and down major cities runway, revving up a magnificent start to 2020, giving us a glimpse of what more we can expect to come. Taking a look at furs that were shown in London, Milan and Paris Fashion Week Men’s, we discover what trends and styles were most prominent on the runways, setting the tone for what 2020 has in store for the fashion world in this new decade of bravura. We have...

More GOOD4FUR Certified Farms Boosting Fur Farming

January 13, 2020

On January 6th, 2020, GOOD4FUR Certified Farm press meeting was held in China National Convention Center. GOOD4FUR certification, jointly initiated by China Leather Industry Association (CLIA, for short) and IFF in 2017, aimed to promote China’s fur farming into normalization, standardization and modernization and to build an excellent image. In the past three years, China's fur farmers has gradually reached a consensus on animal welfare with high standards. They have actively participated in GOOD4FUR certification so that farms with high-standard animal welfare boost fur farming...

Join Gianluca Longo & 6 fashion commentators debate freedom of choice & cancel culture

January 9, 2020

Is cancel culture a form of bullying? Is faux activism threatening our freedom of choice and expression? How is the future of fashion looking in a cancel culture landscape? Join me, Gianluca Longo and 6 fashion and cultural commentators debate on the Fur Talks podcast. Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/join-gianluca-longo-6-fashion-commentators-debate-freedom/id1439486764?i=1000462012138 Listen on Spotify: https://open.spotify.com/episode/7hxWfDwuiGXgEOss1jxagR

Beijing Fur & Leather Products Fair 2020

January 9, 2020

Report on the Beijing Fur & Leather Products Fair 2020 2020 Beijing Fur & Leather Products Fair was held from 6-8th, Jan. as the 1st international fur fair in the new year. Around 150 fur and down companies participated the 3-days fair in a surname of Beijing Winter Fashion Show. Organizer try to combine fur with other winter fashion attracting more buyers. IFF attended the activities of the fair, had a booth to promote fur’s sustainability fashion, and stood together with the China fur industry...