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Sergey Efremov How and why did you get involved with the fur fashion industry? Was it unplanned or was it a goal from a young age? I inherited my desire to create fashionable things from my grandfather, who was a very talented person, and one of the most important person in my life, my grandmother. She did something with her hands all the time, fantastically embroidered and sewed, perfectly knitted, loved fashion and art very much and could not imagine her life without these things....
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On January 16th, 2019, the 2nd GOOD4FUR Certified Farm press meeting was held in China National Convention Center, jointly by China Leather Industry Association (CLIA, for short) and IFF. Attendees from various industries were present at the meeting, including leaders of Ministry of Agriculture, CLIA, IFF, Canada Mink Breeding Association, China Feather and Down Industry Association, China Traditional Chinese Medicine Association, China Aquatic Products Processing and Marketing association, China Cuisine Association, Jilin Agricultural University, and assessment-team representative and journalists' home and abroad. Photo for the 2nd GOOD4FUR...
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2019 Beijing Fur & Leather Products Fair was held from 16-18th January in Beijing. As the most important fur fair in China, its performance was directly related to the market. This year, around 200 exhibitors participated in the fair with the exhibition area deceased to 15% compared to last year.  Because of a tough 2018 in China's market in domestic and export, a deep sense of gloom was over the fair. Fur retail sales in China's Northeast decreased around 50% in the winter. Moreover, a lot of farmers...
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London Men’s Fashion Week has been a success, with three brands using fur in their collections. All three brands had something in common, that being a combination of two ideas interwoven to form each individual collection into something unique, modern, and aesthetically remarkable. Colour scheme was also similar, as each collection had neutral tones dominating the runway, with carefully chosen pops of vivid colour to stand out from normality of the everyday.    Edward Crutchley Edward Crutchley AW19 Has Edward Crutchley made formalwear fancy? His new...
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Happy New Year my readers, the Fur Guru returns! And O-boy, do I have a London Fashion Week exclusive for you to sink your teeth into. London Fashion Week Men’s kick-started 2019 magnificently for the Guru. A couple of days of shows, dinners and parties kept me busy from dawn to dusk, and now, while I unwind and reflect on my week, there’s one show that cannot escape my mind: Edward Crutchley. On the opening day of LFWM Autumn/Winter 2019, I sat front row during...
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International Fur Federation StatementFriday 11 January 2019, London-  “Fake News” is now seen as one of the greatest threats to democracy, free debate and the Western order.  Headlines claiming that London Fashion Week has banned fur are completely false. No such decision has been taken and fur has already been shown during Men’s Fashion Week in January.  Reports that the city Council of Los Angeles has banned fur are also false, no ban exists and fur is still being sold in LA.  The council have voted to explore...
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The 18th China ShangCun International Fur Trade Fair was held on the 11th, Nov. 2018 in Suning, China. As one of the biggest manufacture bases in China, Suning has been playing a unique role in the fur industry.  The organizer of the fair includes China Leather Industry Association (CLIA), China Animal-Products Marketing Association (CAMA), and members of IFF in China. Hang Together! From Suning to the World.  Chairman of IFF, Johannes Manakas, attended the fair and made a speech in the opening ceremony.  As the fur selling season came to...
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