Together with Saga Furs, Kopenhagen Fur and Liska, IFTF produced an advertorial for the February 2013 issue of House & Garden - a British interior design and decoration magazine.

We are proud to be able to say that fur is becoming more and more popular in menswear and wanted to reflect that in our advertising this year - so the Gentleman's Quarterly seemed like an obvious choice.

This year’s advertisement, under the title ‘Luxury Reimagined’, aimed to show not only that fur is in the height of fashion, but also that fur is being used in much more inventive and playful ways.

Rather than solely focusing on fur in fashion, the IFTF are targeting different audiences. One of the first new campaigns of 2012 was published in The Economist; a simple, thought-provoking advertisement naming fur as an industry that is continuing to thrive despite the economic downturn.

The United by Style campaign, shot by fashion photographer and filmmaker Greg Kadel, features ten directional fur garments from four of the world’s leading fashion designers who partnered with us and Vogue to share their key fur looks from their autumn/winter collections.

Was shot around Brick Lane in London in May 2010. The team consisted of Wallpaper* favourite photographer Jason Tozer and Stylist Katy Ingram. The whole theme of the campaign was to put about attitude and confidence. The images reinforce the written words of the campaign with bold stances and set in an edgy urban surroundings.

Label Me Brought together four internationally renowned fashion heavy weights; Oscar de la Renta, Roberto Cavalli, John Galliano and Karl Lagerfeld.