United by Style - Vogue 2011
The United by Style campaign, shot by fashion photographer and filmmaker Greg Kadel, features ten directional fur garments from four of the world’s leading fashion designers who partnered with us and Vogue to share their key fur looks from their autumn/winter collections.
Each page is themed around four of the major fashion trends for the 2011-2012 winter season: Modern Sophisticate, New Bohemians, Urban Adventurers and Bright Young Things are illustrated with fluffy fox, sleek karakul and figure hugging sheared mink from Valentino, Oscar de la Renta, Jean Paul Gaultier and Prabal Gurung. The Vogue creative team’s trend summary not only clearly defines the key colours and looks for the coming season, but also highlights the versatility and range of fur garments available to suit a wide-range of tastes and age groups.
The United by Style magazine spread was part of a wider campaign that ran over a six month period and ffeatured in 12 out of the 18 editions of Vogue magazine worldwide.View spread
FACES OF THE CAMPAIGN
Greg Kadel is a US born fashion photographer and filmmaker based in New York. Born and raised in Pennsylvania, Kadel moved to NY to study marine biology and fine art. Upon completion of his studies, he discovered his passion for photography and film making and for nearly a decade, Greg has been creating influential images that have graced the pages of Allure, Harper's Bazaar, i-D, Italian Vogue, Japanese Vogue, L'uomo Vogue, Numero, Visionaire and Vogue China. He has also been an image maker for the likes of Biotherm, Diane Von Furstenburg, Elie Tahari, Hermes, H&M, Lancome, Loewe, Louis Vuitton, L’Oreal, Max Mara, Oscar de la Renta, Shiseido, Valentino, Victoria’s Secret, and Salvatore Ferragamo. His images have been described as “classic with a modern flair” and he is respected for his unique ability to bring the best out of his subjects. He currently spends his time working between New York, Paris and Los Angeles.