The OATM initiative was developed by the International Fur Trade Federation (IFTF) in collaboration with four leading international fur auction houses: American Legend Cooperative, Finnish Fur Sales/SAGA Furs, Kopenhagen Fur and North American Fur Auctions. Other auction houses will be applying to join the initiative.
The programme is administered by the IFTF.
Independent monitoring is a key feature of the programme.
This is provided by Cotecna, an international monitoring organisation.
The programme is actively supported by the fur trade with the number of OATM retailers, wholesalers and manufacturers growing continuously.
The participating auctions houses are responsible for distributing the OATM labels together with the relevant invoices that clearly identify the fur as OATM.
Labels can either be integrated or stand-alone.
At the moment, the OATM mark has been integrated into the quality labels of Finnish Fur Sales/SAGA Furs Oyj and Kopenhagen Fur.
It is likely to be integrated into quality labels of other participating auction houses over time.
OA stand-alone label/hangtag will always be available from participating auction houses.
Auction house quality labels, without OA™mark, will continue to be attached, as appropriate, to non-OA™ skins.