Seal Archives • We Are Fur

Fashioned from nature at the V&A, London

April 27, 2018

“Study nature, love nature, stay close to nature. It will never fail you.” – Frank Lloyd Wright The Victoria and Albert Museum in London homes an exhibition that looks at the relationship between fashion and the natural world: Fashioned from nature. May the Guru add, a complex and ever-evolving one; as fashion echoes the inspiration and rapport between clothes and the environment (flora and fauna), it has also had an impact on nature. So, the Guru walked through this exhibition where she was awaiting the...

Rebecca Bradley’s journals: Loving Green.

August 4, 2017

“The real voyage of discovery consists not in seeking new landscapes, but in having new eyes” – Marcel Proust The Fur Guru loves to travel. It opens doors, pushes you to learn from others and at the same time it makes you discover new things about yourself. It’s just wonderful! It is the Guru’s interest and love for this particular endeavour that has drawn her to one of the most astonishing feeds on Instagram. Rebecca Bradley’s account was (for quite a while) full of...

About Werewolves and Guilty Pleasures

May 26, 2017

“Rebellion cannot exist without the feeling that somewhere, in some way, you are justified.” – Albert Camus. There are quite a few things the Fur Guru enjoys but one of the most delightful is to listen about myths and very old stories of how we have justified our “naughty” side throughout history. Personally, since early years, I have been of the naughty bunch: trying new things, questioning my parents when I wasn’t allowed (bless them!) and pushing boundaries were some of my preferred activities in...

People, get ready: FUR NOW Campaign 2017/18

May 12, 2017

“Fashion is the armour to survive the reality of everyday life.” – ― Bill Cunningham. Morning my darlings! This Guru is full of excitement as the shooting and filming for FUR NOW 2017/18 Campaign is approaching quickly. Everyone is excited just to look at the pieces that so many of our members have generously sent from all around the world to be showcased. I wish my eyes could take pictures of the detail, the vibrant colours and patterns… Every single one of them reflects a...

The Fur Guru: REMIX 2017 Show (Part 1)

February 28, 2017

“Everybody’s youth is a dream, a form of chemical madness.” F. Scott Fitzgerald. Ciao tutti! Come va? Ha, got you! Sorry, my body is here but my brain is still running on good espresso and the most inspiring catwalks from Milan’s Fashion Week. My dearest readers; so many talented young designers surrounded this Guru! They all reminded me of the far away years of my youth when I was full of dreams, good ideas and stamina. To make my stay more idyllic, I was given...

The Fur Guru: MY LOVE AFFAIR WITH ICELAND

February 10, 2017

It's your time, It's your day It's never too late to change lanes How's your life? How's your place? Was it where you wanted your head to lay?” Rewind, Sterophonics Am I the only one or is there a time in the life of everyone when you just have to stop? Oh dear! I don’t even want to talk about this but… it might be age. Well, whatever it is, the fact is that it happens. So please my faithful readers, just stop whenever you...

LONDON Mens Fashion Week Catwalk Report (Part 1)

January 11, 2017

06 January 2017 Bobby Abley: Securely established and straightaway recognisable the unstoppable force of the Bobby Abley show continued to surprise us with its inimitable charm, waggishness and humour, blending yearning and light-hearted imagery with a contemporary menswear design. Pop culture (splashing Disney cartoon characters, Louis Vuitton-style logos and Muppet-like fur), a favourite theme of Bobby Abley’s inspiration has given way this catwalk to a memory that affected his childhood and those of his generation: the kids action cartoon Mighty Morphing Power Rangers, from 1993....

Arctic Christmas Scenes Hide the Truth of the Inuit Struggle

December 11, 2015

"Every Christmas we're inundated with images of smiling polar bears and Santa and his elves happily putting toys together in his workshop in the Arctic Circle. But these images distract from the truth about the Arctic: it's an incredibly tough environment to actually live in, even more so when unnecessary trade barriers are put up by the uninformed and urbanised elite," said Mark Oaten. Seals are a classic example. Back in the 1970s, Greenpeace all but ended the international trade in sealskin - and as...